Coty Inc. dan Heidi Klum Umumkan Kerjasama Pembuatan Parfum

AsiaNet 42946

Perusahaan Kecantikan Terkemuka dan Supermodel Berbakat Memperkenalkan Parfum Wanita Secara Global

NEW YORK, 21 Januari 2011 /PRNewswire-AsiaNet/ — Coty Inc., perusahaan
kecantikan global terkemuka, hari ini mengumumkan kesepakatan dengan selebriti
internasional dan supermodel berbakat Heidi Klum untuk mengembangkan dan
memasarkan parfum baru miliknya, Heidi Klum Shine.

(Foto: http://photos.prnewswire.com/prnh/20110121/NY31827 )

Mengawali karirnya sebagai seorang model dan gadis sampul, Heidi Klum
telah memperluas portofolionya termasuk mendesain koleksi pakaian Heidi Klum
for New Balance yang terjual secara eksklusif di Amazon, Produser Eksekutif dan
Presenter tiga program televisi: Project Runway dan Seriously Funny Kids di
saluran Lifetime dan Germany Next Top Model by Heidi Klum dan menjadi Artistic
Advisor dan menjadi model terdepan perusahaan kosmetik Eropa, ASTOR, di antara
sekian banyak proyeknya. Heidi telah membangun citra dirinya sebagai ikon
kecantikan dan gaya dengan tetap menjaga semangatnya dan hasrat berkarya yang
tinggi.

“Saya sangat senang dapat bekerjasama dengan Coty pada pembuatan parfum
terbaru saya,” kata Heidi Klum. “Saya sudah bekerja untuk waktu yang lama dalam
membangun aroma ciri khas ini dan menyaksikan hingga akhirnya terwujud, sangat
menarik. Saya tidak menyangka penciuman saya dapat pulih kembali setelah
mencium berbagai kombinasi aroma tapi semua ini terbayarkan. Saya ingin parfum
saya sangat spesial dan populer jadi semua orang bisa bertanya kepada wanita
yang memakai parfum ini ‘Apa yang kamu pakai? Wangi mu sangat menggiurkan!’.”

“Kami sangat gembira dapat bekerjasama dengan Heidi dan merasakan energi
dan sifat feminin di parfum terbaru miliknya,” kata Bernd Beetz, Chief
Executive Officer, Coty Inc. “Heidi seorang wanita berbakat internasional dan
panutan dan parfum miliknya dapat membawa dirinya lebih dekat dengan para
penggemarnya di seluruh dunia. Kecantikan alami Heidi terpancar dari dalam dan
luar dan tambahan sempurna untuk keluarga Coty.”

Heidi Klum Shine diharapkan segera diluncurkan pada musim gugur 2011.
Dipasarkan di seluruh dunia, parfum tersebut akan dikelola oleh divisi Company
Coty Beauty.

Rencana pemasaran untuk parfum tersebut saat ini sedang dikembangkan.
Informasi tambahan akan diumumkan menjelang parfum diluncurkan.

Mengenai Coty Inc.
Coty dibentuk di Paris pada 1904 oleh Francois Coty yang juga dikenal
sebagai penemu industri parfum modern.

Saat ini, Coty Inc. dikenal sebagai perusahaan kecantikan global dengan
penjualan bersih per tahun hampir $4 miliar. Didorong dengan semangat
kewirausahaan, hasrat, inovasi dan kreativitas, Coty Inc. telah membangun
portofolio yang tak tertandingi dari sederetan merk ternama dan telah membawa
produk inovatif kepada konsumen di 90 pasar di seluruh dunia.

Portofolio merk Coty Prestige didistribusikan di toko-toko bergengsi dan
berkelas mewah termasuk Balenciaga, Bottega Veneta, Calvin Klein, Cerruti,
Chloe, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld,
Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, La Voce by Renee Fleming,
Lancaster, Marc Jacobs, Nikos, philosophy, Sarah Jessica Parker, Vera Wang,
Vivienne Westwood dan Wolfgang Joop.

Portofolio merk Coty Beauty didistribusikan lebih luas dan termasuk
adidas, ASTOR, Baby Phat, Beyonce Knowles, Celine Dion, Chupa Chups, David and
Victoria Beckham, Esprit, Exclamation, Faith Hill, GUESS?, Halle Berry, Jovan,
Kate Moss, Kylie Minogue, La Cross, Lady Gaga, Manhattan, Manhattan Clearface,
Miss Sporty, Nautica, N.Y.C. New York Color, Nicole by OPI, OPI, Pierre
Cardin(1), Playboy, Rimmel, Sally Hansen, Stetson, Tim McGraw, TJoy dan Tonino
Lamborghini.

Coty dan Puig Fashion dan Beauty S.A. memiliki kerjasama strategis untuk
mendistribusikan sederetan nama parfum dari Nina Ricci, Carolina Herrera,
Prada, Paco Rabanne, and Antonio Banderas di Amerika Serikat dan Kanada.

Untuk informasi tambahan mengenai Coty Inc., harap kunjungi
http://www.coty.com.

1. Tidak tersedia di Amerika Utara

SUMBER: Coty Inc.

KONTAK: Cysette Burset
Coty Inc.
+1-212-479-4549
cysette_burset@cotyinc.com

Coty Inc. and Heidi Klum Announce Fragrance Partnership

NEW YORK, Jan. 21, 2011 /PRNewswire-AsiaNet/ —

   
Beauty Leader and Multifaceted Supermodel Introduce Global Women’s Fragrance

    Coty Inc., a leading global beauty company, announced today the signing of international celebrity and multifaceted supermodel Heidi Klum to develop and market her new signature fragrance, Heidi Klum Shine.

    (Photo: http://photos.prnewswire.com/prnh/20110121/NY31827 )

    Beginning her career as a model and cover girl, Heidi Klum has gone on to create an extensive portfolio including designing an active wear collection called Heidi Klum for New Balance sold exclusively on Amazon, Executive Producing and Hosting three television shows: Project Runway and Seriously Funny Kids on Lifetime and Germany’s Next Top Model by Heidi Klum and being the Artistic Advisor and face of leading European cosmetic company, ASTOR, among other projects. Heidi has established herself as a beauty and style icon while maintaining an effervescent spirit and lust for life.

    “I am thrilled to be partnering with Coty on my new fragrance,” said Heidi Klum. “Working for a long time on developing a signature scent and watching it finally come to life is so exciting. I never thought my nose would recover from sniffing so many scent combinations but it is all worth it. I want my fragrance to be truly special and head-turning so that people ask the woman who’s wearing it ‘What are you wearing? You smell delicious!’.”

    “We are excited to work with Heidi and capture her energy and femininity in her new signature fragrance,” declared Bernd Beetz, Chief Executive Officer, Coty Inc. “Heidi is an international powerhouse and role model and her fragrance will bring her even closer to her adoring fans around the world. Heidi’s natural beauty radiates from the inside out and is the perfect addition to the Coty family.”

    Heidi Klum Shine is expected to launch in fall 2011. Distributed worldwide, the fragrance will be managed by the Company’s Coty Beauty division.

    Marketing plans for the fragrance are currently in development. Additional information will be announced closer to the launch.

    About Coty Inc.
    Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.

    Today, Coty Inc. is a recognized leader in global beauty with annual net sales of nearly $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.

    The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, L.A.M.B. fragrance by Gwen Stefani, La Voce by Renee Fleming, Lancaster, Marc Jacobs, Nikos, philosophy, Sarah Jessica Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop.

    The Coty Beauty brand portfolio is more widely distributed and includes adidas, ASTOR, Baby Phat, Beyonce Knowles, Celine Dion, Chupa Chups, David and Victoria Beckham, Esprit, Exclamation, Faith Hill, GUESS?, Halle Berry, Jovan, Kate Moss, Kylie Minogue, La Cross, Lady Gaga, Manhattan, Manhattan Clearface, Miss Sporty, Nautica, N.Y.C. New York Color, Nicole by OPI, OPI, Pierre Cardin(1), Playboy, Rimmel, Sally Hansen, Stetson, Tim McGraw, TJoy and Tonino Lamborghini.

    Coty and Puig Fashion and Beauty S.A. have a strategic partnership for the distribution of the perfume lines of Nina Ricci, Carolina Herrera, Prada, Paco Rabanne, and Antonio Banderas in the United States and Canada.

    For additional information about Coty Inc., please visit http://www.coty.com.

    1. Not available in North America

    SOURCE: Coty Inc.

    CONTACT: Cysette Burset
             Coty Inc.
             +1-212-479-4549
             cysette_burset@cotyinc.com