Coty Inc. dan Elite World SA. Mengumumkan Kemitraan dalam Peluncuran Rangkaian Wewangian Terbaru

AsiaNet 46555

NEW YORK, 5 Oktober 2011 /PRNewswire-AsiaNet/ —

Coty Inc., perusahaan terkemuka global di bidang kecantikan dan Elite,
jaringan modeling terkemuka di dunia hari ini mengumumkan kemitraannya untuk
mengembangkan dan memasarkan rangkaian wewangian baru yang mencakup nilai dan
citra merek yang bukan hanya berharga tetapi juga dapat diakses secara global.

Koleksi wewangian baru ini direncanakan akan diluncurkan pada bulan
Januari 2012 serta akan mencakup keindahan dan kemewahan yang memikat terkait
dengan dunia modeling dan fashion.

“Coty telah memiliki catatan rekor yang sangat baik dalam peningkatan
peluang yang terlihat guna memperkuat posisi kami sebagai pemimpin global dalam
dunia kecantikan,” ujar Bernd Beetz, CEO Coty. “Kami merintis konsep baru dalam
industri ini dan berharap dapat memperluas keberhasilan kami dalam kategori
wewangian sebagaimana kami telah memahaminya.”

Berdasarkan kemitraan lisensi kami yang kuat, ahli wewangian kami yang tak
tertandingi, dan pencarian global merek Elite Models, kami melihat peluang
untuk memperluas lingkup portofolio bisnis kami dan bekerjasama dengan merek
terkemuka dalam bisnis fashion,” ujar Renato Semerari, Presiden Coty Beauty.

“Elite bukan hanya agensi model. Visi kami adalah menangkap semangat para
wanita saat ini dan inilah mengapa kami yakin kemitraan ini adalah perpaduan
yang sempurna. Coty memiliki reputasi yang luar biasa tentang cara memahami
para wanita dan mengembangkan wewangian yang diinginkan dan mewah bagi wanita,”
ungkap CEO Elite Dunia, Cristian D’Ippolito dan Vick Mihaci, Presiden Elite
Models. “Kami yakin bahwa model bisnis yang efektif ini akan melengkapi
keahlian Coty dalam wewangian.”

“Pemasaran koleksi wewangian Elite Models ini akan membawa sisi emosional
dari merek ini serta mengekspresikan visi modern dan kosmopolitan para wanita,”
ujar Jurgen Scharfenstein, Wakil Presiden Senior Pemasaran Global di Coty
Beauty. “Kami tengah berupaya menampilkan daya tarik kemewahan dari Elite ke
dalam rangkaian wewangian yang memberikan pengalaman dunia yang berbeda,”
ungkap Scharfenstein.

Para eksekutif Coty Beauty dan Elite bekerjasama membuat rencana pemasaran
untuk peluncuran wewangian internasional yang akan mencakup kampanye media
komprehensif serta bersinergi dengan Elite Model Look Contest internasional.
Detailnya terus dikembangkan dan akan diumumkan lebih lengkap lagi pada saat
peluncuran.

Syarat-syarat keuangan tidak dipublikasikan.

Tentang Coty Inc.

Coty didirikan di Paris pada tahun 1904 oleh Francois Coty yang dikenal
dengan penemu industri wewangian modern.

Saat ini, Coty Inc. adalah pemimpin global di bidang kecantikan dengan
penjualan bersih sebesar hampir $4 miliar. Didorong oleh semangat bisnis,
keinginan, inovasi dan kreativitas, Coty Inc. telah mengembangkan portofolio
merek terkemuka dan memberikan produk-produknya yang inovatif kepada konsumen
di 90 pasar di seluruh dunia.

Portofolio merek Coty Prestige didistribusikan di pertokoan mewah dan
sangat mewah, yang mencakup Balenciaga, Bottega Veneta, Calvin Klein, Cerruti,
Chloe, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld,
Kenneth Cole, Gwen Stefani, La Voce by Renee Fleming , Lancaster, Marc Jacobs,
Nikos, philosophy, Sarah Jessica Parker, Vera Wang, Vivienne Westwood dan
Wolfgang Joop.

Portofolio merek Coty Beauty didistribusikan secara lebih luas dan
meliputi adidas, ASTOR, Baby Phat, Beyonce Knowles, Celine Dion, Chupa Chups,
David and Victoria Beckham, Esprit, Exclamation, Faith Hill, GUESS?, Halle
Berry, Heidi Klum, Jovan, Kate Moss, Kylie Minogue, Lady Gaga, Manhattan,
Manhattan Clearface, Miss Sporty, Nautica, N.Y.C. New York Color, Nicole by
OPI, OPI, Pierre Cardin, Playboy, Rimmel, Sally Hansen, Stetson, Tim McGraw,
TJoy dan Tonino Lamborghini.

Coty dan Puig Fashion serta Beauty S.L. memiliki kemitraan strategis untuk
distribusi rangkaian parfum merek Antonio Banderas, Carolina Herrera, Nina
Ricci, Prada, Paco Rabanne dan Shakira di Amerika Serikat dan Kanada.

Untuk informasi tambahan tentang Coty Inc., silakan kunjungi
http://www.coty.com.

Tentang Elite World SA.

Elite Model Management tengah berada pada denyut kecantikan dan mode
global. Didirikan pada tahun 1972, Elite Model Management adalah agensi model
terbesar di dunia, memiliki lebih dari 2.300 model di lima benua.

Para model Elite telah ditampilkan pada lebih dari 1.000 sampul majalah
dari seluruh dunia antara lain ikon legendaris seperti Claudia Schiffer, Naomi
Campbell, dan Giselle Bundchen. Elite, juga membentuk para bintang runway masa
depan antara lain Alessandra Ambrosio, Constance Jablonski, Sigrid Agren, Eniko
Mihalik dan Fei Fei Sun dan terus menjelajah dunia dalam mencari bintang
selanjutnya melalui kontes Elite Model Look. Kontes Elite Model Look menarik
sebanyak 350.000 peserta di 80 negara setiap tahunnya.

Elite bukan hanya agensi model, tetapi ini adalah merek nyata dengan
berbagai aktivitas di tiga area bisnis utama antara lain manajemen model
berkelas tinggi, kontes Elite Model Look dan lisensi berkelas dunia.

Untuk mengetahui lebih lanjut tentang Elite, kunjungi
http://www.elitemodel.com.

SUMBER: Coty Inc.

KONTAK: Cysette Burset
+1-212-479-4549
Cysette_burset@cotyinc.com; atau

Joy Lammie
+1-202-403-8913
Joy.Lammie@fleishman.com


Coty Inc. and Elite World SA. Announce Partnership Launching New Fragrance Lines

NEW YORK, Oct. 5, 2011 /PRNewswire-AsiaNet/ —

Coty Inc., a leading global beauty company and Elite, the world’s most prestigious modeling network announced today a partnership to develop and market a new line of fragrances encompassing the values and image of this prestigious yet accessible, global brand.

The new fragrance collection is set to launch in January 2012 and will include four fragrances that will embrace the alluring beauty and glamour associated with the world of modeling and fashion.

“Coty has a great track record in identifying growth opportunities to strengthen our position as the global leader in the world of beauty,” says Bernd Beetz, Coty Chief Executive Officer. “We are pioneering a new concept in the industry and expect to further fuel the success of the fragrance category as we know it.”

“Based on our strong licensing partnerships, our unrivaled fragrance expertise, and the global reach of the Elite Models brand, we see an opportunity to broaden the scope of our business portfolio and team up with a brand that is on the cutting edge of the fashion business,” said Renato Semerari, President of Coty Beauty.

“Elite is not just a modeling agency. Our vision is to capture the spirit of today’s women and that is why we believe this partnership is the perfect union. Coty has a remarkable reputation of understanding women and developing fragrances women find desirable and glamorous,” said Elite World CEO, Cristian D’Ippolito and Vick Mihaci, President Elite Models. “We believe that our effective business model will complement Coty’s immense expertise in fragrance.”

“The marketing behind the Elite Models fragrance collection will bring out the emotional side of the brand and express a modern and cosmopolitan vision of women,” said Jurgen Scharfenstein, Sr V.P. of Global Marketing for Coty Beauty. “We are working toward distilling the glamorous appeal of Elite into a line of fragrances that deliver an out of this world experience,” said Scharfenstein.

Executives from Coty Beauty and Elite worked together to elaborate marketing plans for an international fragrance launch that will include a comprehensive media campaign as well as synergies with the internationally renowned Elite Model Look Contest. Details are still currently in development and will be announced closer to the launch.

Financial terms of the agreement were not disclosed.

About Coty Inc.

Coty was created in Paris in 1904 by Francois Coty who is credited with founding the modern fragrance industry.

Today, Coty Inc. is a recognized leader in global beauty with annual net sales of nearly $4 billion. Driven by an entrepreneurial spirit, passion, innovation and creativity, Coty Inc. has developed an unrivaled portfolio of notable brands and delivers its innovative products to consumers in 90 markets worldwide.

The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Balenciaga, Bottega Veneta, Calvin Klein, Cerruti, Chloe, Chopard, Davidoff, Jennifer Lopez, Jil Sander, JOOP!, Karl Lagerfeld, Kenneth Cole, Gwen Stefani, La Voce by Renee Fleming , Lancaster, Marc Jacobs, Nikos, philosophy, Sarah Jessica Parker, Vera Wang, Vivienne Westwood and Wolfgang Joop.

The Coty Beauty brand portfolio is more widely distributed and includes adidas, ASTOR, Baby Phat, Beyonce Knowles, Celine Dion, Chupa Chups, David and Victoria Beckham, Esprit, Exclamation, Faith Hill, GUESS?, Halle Berry, Heidi Klum, Jovan, Kate Moss, Kylie Minogue, Lady Gaga, Manhattan, Manhattan Clearface, Miss Sporty, Nautica, N.Y.C. New York Color, Nicole by OPI, OPI, Pierre Cardin, Playboy, Rimmel, Sally Hansen, Stetson, Tim McGraw, TJoy and Tonino Lamborghini.

Coty and Puig Fashion and Beauty S.L. have a strategic partnership for the distribution of the perfume lines of Antonio Banderas, Carolina Herrera, Nina Ricci, Prada, Paco Rabanne and Shakira in the United States and Canada.

For additional information about Coty Inc., please visit http://www.coty.com.

About Elite World SA.

Elite Model Management is on the pulse of global beauty and style. Founded in 1972, Elite Model Management is the world’s largest modeling agency, representing more than 2,300 models across five continents.

Elite models have been featured on over 1,000 magazine covers from around the world and include legendary icons such as Claudia Schiffer, Naomi Campbell, and Gisele Bundchen. Elite, is also shaping the runway stars of tomorrow with Alessandra Ambrosio, Constance Jablonski, Sigrid Agren, Eniko Mihalik and Fei Fei Sun and continues to explore the world in search of the next stars through its Elite Model Look contest. The Elite Model Look contest attracts some 350,000 participants in 80 countries per year.

Elite is not just a modeling agency, it is a true brand with activities in three major business areas including high-level model management, the Elite Model Look contest and world-class licensing.

To learn more about Elite, visit http://www.elitemodel.com.

SOURCE: Coty Inc.

CONTACT: Cysette Burset
+1-212-479-4549
Cysette_burset@cotyinc.com; or

Joy Lammie
+1-202-403-8913
Joy.Lammie@fleishman.com