RS Components Meraih ‘Best eCommerce Marketing Initiative’ pada Penghargaan eCommerce untuk Kategori Terbaik

AsiaNet 46890

SINGAPURA, 21 Oktober 2011 /PRNewswire-Asia-AsiaNet/ —

RS Components (RS), merek dagang Electrocomponents plc (LSE:ECM),
distributor layanan lengkap terkemuka di dunia peralatan elektronik dan produk
pemeliharaan, telah meraih ‘Best eCommerce Marketing Initiative’ pada
Penghargaan eCommerce untuk Kategori Terbaik 2011. Penghargaan ini diberikan
bagi perusahaan yang berhasil dalam Search Engine Marketing (SEM). RS juga
direkomendasikan dalam kategori ‘International e-Retail Award’ dan ‘Best
Customer Service Award’. Persaingan dalam meraih penghargaan ini mencakup ASOS,
Coast, Hostelbookers.com, Shop Direct Group dan Wiggle.

(Logo: http://www.prnasia.com/sa/2011/05/04/20110504368830-min.jpg )

Keith Reville, General Manager eCommerce di Electrocomponents, berujar:
“Ini merupakan pencapaian yang nyata bagi bisnis kami, bukan hanya dikenal
sebagai salah satu industri eCommerce terkemuka di dunia, tetapi juga melihat
merek kami bersaing dan meraih penghargaan eCommerce melawan merek B2C yang
terkemuka. Hal ini menunjukkan pencapaian yang signifikan yang kami wujudkan
dalam layanan situs web dan online kami guna memenuhi kebutuhan para
pelanggan.”

Sebagai bagian dari strategi eCommerce yang fokus terhadap pelanggan, RS
menerapkan inisiatif SEM yang merintis perubahan budaya yang dramatis dalam
perusahaan. RS berupaya mencapai keberhasilan utama di manapun seperti Google
dan SEM yang menjadi saluran penting bagi para pelanggan RS. Strategi SEM
merealisasikan peningkatan yang signifikan pada pendapatan pencarian pemasaran
dan lalu lintas, serta meningkatkan investasi dan kinerja secara berkelanjutan.

RS menawarkan 60 situs web yang tersebar di seluruh dunia, dengan
mayoritas dalam bahasa lokal. Perubahan baru-baru ini pada situs web eCommerce
secara signifikan telah meningkatkan pengalaman online bagi pelanggannya.
Strategi eCommerce dakam perusahaan telah meningkatkan bisnis secara
signifikan; pendapatan eCommerce meningkat sekitar 27% pada kwartal pertama
keuangan Group tahun ini dan kini menghasilkan sekitar 54% dari penjualan
Group. RS terus meningkatkan penawaran eCommerce-nya dengan melibatkan
pelanggan melalui situs web, pusat komunikasi, dan perangkat online.

Penghargaan eCommerce untuk Kategori Terbaik mengakui dan merayakan
perusahaan di Inggris yang mendukung industri eCommerce menjadi lebih maju.
Penghargaan ini mencakup seluruh bagian dari proses eCommerce mulai dari
komersial ponsel dan solusi pembayaran bagi layanan pelanggan, pemasaran dan
perusahaan yang baru didirikan.

TENTANG RS COMPONENTS

RS Components dan Allied Electronics adalah merek dagang Electrocomponents
plc, distributor layanan lengkap terkemuka di dunia peralatan elektronik dan
produk pemeliharaan yang melayani 1,6 juta pelanggan di seluruh dunia. Melalui
operasi di 32 negara dan 17 gudang, Kelompok ini mendistribusikan 550.000
produk mulai dari semikonduktor dan optoelektronik sampai peralatan listrik dan
pakaian pelindung. Portofolio produk dan jasanya mendukung siklus hidup seluruh
produk mulai dari R&D sampai pra-produksi untuk pemeliharaan dan perbaikan,
dengan mengirimkan lebih dari 40.000 paket pada hari di mana pesanan diterima.

Electrocomponents terdaftar di London Stock Exchange dan pada tahun fiskal
terakhir hingga 31 Maret 2011 memiliki pendapatan 1,18 miliar poundsterling.

Untuk informasi lebih lanjut, silakan kunjungi situs webnya di
www.rs-components.com.

Informasi lebih lanjut tersedia di tautan-tautan di bawah ini:
RS Components on Linkedin
http://www.linkedin.com/company/rs-components

Electrocomponents plc
www.electrocomponents.com

RS Components
www.rs-components.com

Kontak redaktur:

RS Components
Tan Soo Chun
Manager Hubungan Masyarakat – Asia Pasifik
Tel: +65-6391-5745
Email: soochun.tan@rs-components.com

SUMBER RS Components


RS Components Wins ‘Best eCommerce Marketing Initiative’ at the eCommerce Awards for Excellence

SINGAPORE, Oct. 21, 2011 /PRNewswire-Asia-AsiaNet/ —

RS Components (RS), the trading brand of Electrocomponents plc (LSE:ECM), the world’s leading high service distributor of electronics and maintenance products, has won ‘Best eCommerce Marketing Initiative’ at the eCommerce Awards for Excellence 2011. The award was presented for the company’s successful Search Engine Marketing (SEM) strategy. RS was also highly commended in the ‘International e-Retail Award’ and ‘Best Customer Service Award’ categories. The competition for the awards included ASOS, Coast, Hostelbookers.com, Shop Direct Group and Wiggle.

(Logo: http://www.prnasia.com/sa/2011/05/04/20110504368830-min.jpg )

Keith Reville, General Manager eCommerce at Electrocomponents, said: “This is a real achievement for our business, not only to be recognised by one of the world’s leading industry bodies for eCommerce, but also to see our brand out there competing and winning eCommerce awards against very well known B2C brands. This acknowledges the significant achievements we have made with our website and online services in order to meet our customers’ needs.”

As part of its customer-focused eCommerce strategy, RS has implemented a successful SEM initiative that has catalysed a dramatic cultural shift in the company. RS is working to become more ubiquitous in key outlets like Google and SEM has become a vital channel for RS customers. The SEM strategy has realised a significant rise in search marketing revenue and search traffic, as well as increased investment and continuously improving performance.

RS boasts 60 websites across the world, with the majority in respective local languages. A recent transformation of its eCommerce website has significantly enhanced the online experience for its customers. The company’s eCommerce strategy has driven significant business growth; eCommerce revenue grew by around 27% in the first half of the Group’s financial year and now represents around 54% of Group sales. RS is continuously improving its eCommerce offering through further customer engagement via the website, its call centre, and online tools.

The eCommerce Awards for Excellence recognise and celebrate companies in the UK that are driving the eCommerce industry forward. The awards cover all parts of the eCommerce process from mobile commerce and payment solutions to customer service, marketing and start-up companies.

About RS Components

RS Components and Allied Electronics are the trading brands of Electrocomponents plc, the world’s leading high service distributor of electronics and maintenance products. Through operations in 32 countries and 17 warehouses, the Group serves 1.6 million customers worldwide and distributes 550,000 products ranging from semiconductors and optoelectronics to power tools and protective clothing. The product and service portfolio supports the entire product lifecycle from R&D through pre-production to maintenance and repair. The Group ships more than 46,000 parcels on the same day the orders are received.

Electrocomponents is listed on the London Stock Exchange and in the last financial year to 31 March 2011 had revenues of GBP1.18bn.

For more information, please visit the website at www.rs-components.com.

More information is available via these links:

RS Components on Linkedin
http://www.linkedin.com/company/rs-components

Electrocomponents plc
www.electrocomponents.com

RS Components
www.rs-components.com

Editorial contact:

RS Components
Tan Soo Chun
Public Relations Manager – Asia Pacific
Tel: +65-6391-5745
Email: soochun.tan@rs-components.com

SOURCE RS Components