TripAdvisor Disesuaikan untuk 100 Juta Pelancong

AsiaNet 48597

SINGAPURA, 7 Maret 2012 /PRNewswire-Asia-AsiaNet/ —

TripAdvisor adalah Situs Web Perjalanan Sosial Terbesar di Dunia

TripAdvisor(R) ( http://www.tripadvisor.com ), situs perjalanan terbesar
di dunia, hari ini mengumumkan bahwa ia juga termasuk situs perjalanan sosial
terbesar di dunia. Hingga saat ini, lebih dari 100 juta pelancong telah
memperoleh pengalaman yang disesuaikan, yang memungkinkan mereka terlibat lebih
dahulu dalam ulasan dan opini teman-teman mereka di Facebook saat merencanakan
perjalanan di TripAdvisor. (Catatan 1)

(Logo: http://www.prnasia.com/sa/2012/01/26/20120126134542864980-l.jpg )

Dengan lebih dari 60 juta ulasan dan opini yang objektif di situs ini,
TripAdvisor memiliki banyak wawasan rencana perjalanan dari komunitasnya.
Dengan wawasan tambahan dari teman-teman, yang mempengaruhi lebih dari 100 juta
pelancong hingga saat ini, TripAdvisor telah membuat rencana perjalanan menjadi
lebih mudah, lebih sosial, dan lebih terpercaya. Penelitian Nielsen (Catatan 2)
menyatakan bahwa 76% responden mempercayai rekomendasi dari orang-orang yang
paling mereka kenal.

“Kami merasa senang bahwa 100 juta pelancong telah memperoleh pengalaman
yang disesuaikan di TripAdvisor, sehingga membuat TripAdvisor situs terbaik di
dunia untuk merencanakan perjalanan dengan menggunakan rekomendasi dari teman
Anda,” ungkap Adam Medros, Wakil Presiden produk global TripAdvisor. “Dengan
memberi para wisatawan pengalaman rencana perjalanan sosial akan terus menjadi
fokus strategis di TripAdvisor, dan kami berharap memiliki lebih banyak
pelancong yang melihat rekomendasi perjalanan dari teman mereka pada
TripAdvisor.”

Pada bulan Juni 2010, TripAdvisor meluncurkan produk Trip Friends, yang
menampilkan lokasi teman yang ditunjukkan pada aplikasi Cities I’ve Visited di
Facebook, yang memungkinkan pengguna mendapatkan wawasan wisata dari
teman-teman mereka. Pada bulan Desember 2010, TripAdvisor meningkatkan Trip
Friends dengan penyesuaian langsung sebagai bagian dari integrasi yang tengah
dilakukan dengan Facebook. Kini saat wisatawan mengunjungi TripAdvisor, mereka
akan melihat ulasan hotel dan yang telah dialami oleh teman-teman mereka yang
terdaftar lebih dahulu di peringkat hotel TripAdvisor. Hal ini memperluas
pengalaman yang disesuaikan oleh TripAdvisor yang sebelumnya menampilkan
aktivitas teman di seluruh hotel, restoran, dan atraksi. Penyesuaian ini
kemungkinan terjadi melalui integrasi yang tengah dilakukan dengan Facebook.

Fungsi Trip Friends tersedia di seluruh situs TripAdvisor. Instant
Personalization tersedia di situs TripAdvisor di seluruh Amerika (AS, Kanada,
Meksiko, Brasil dan Argentina), Eropa (Inggris, Denmark, Yunani, Irlandia,
Belanda, Norwegia, Polandia, Rusia, Swedia dan Turki) dan Asia Pasifik
(Australia, India, Indonesia, Jepang, Malaysia, Singapura, Taiwan dan
Thailand). Informasi lebih lanjut tentang integrasi TripAdvisor dengan Facebook
dan pengalaman rencana perjalanan yang disesuaikan dapat dilihat dengan
mengunjungi: www.tripadvisor.com/instantpersonalization.

Tentang TripAdvisor

TripAdvisor(R) adalah situs perjalanan terbesar di dunia, yang
memungkinkan para pelancong merencanakan dan memiliki perjalanan yang sempurna.
TripAdvisor menawarkan saran terpercaya dari para pelancong sejati dan beragam
pilihan serta gambaran rencana perjalanan dengan tautan yang mudah untuk
memesan perlengkapan. Situs merek TripAdvisor menciptakan komunitas pelancong
terbesar di dunia, dengan lebihi dari 50 juta pengunjung yang unik setiap
bulannya, dan lebih dari 60 juta tinjauan dan opini. Situs ini beroperasi di 30
negara di seluruh dunia, antara lain China di bawah daodao.com. TripAdvisor
juga mencakup TripAdvisor untuk Bisnis, divisi yang bertujuan memberikan akses
industri pariwisata bagi jutaan pengunjung TripAdvisor setiap bulannya.

TripAdvisor, Inc. (NASDAQ: TRIP) mengelola dan mengoperasikan situs web di
bawah 18 merek media perjalanan lainnya, dan bersama-sama situs ini menarik
lebih dari 65 juta pengunjung unik setiap bulannya. Merek media perjalanan
TripAdvisor mencakup: www.airfarewatchdog.com, www.bookingbuddy.com,
www.cruisecritic.com, www.familyvacationcritic.com, www.flipkey.com,
www.holidaylettings.co.uk, www.independenttraveler.com, www.onetime.com,
www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.travel-library.com, www.travelpod.com,
www.virtualtourist.com, www.whereivebeen.com dan www.kuxun.cn.

*Sumber: comScore Media Metrix untuk Situs TripAdvisor, Seluruh Dunia,
Agustus 2011
**Sumber: comScore Media Metrix untuk TripAdvisor Inc. dan anak
perusahaannya, Seluruh Dunia, Agustus 2011
***Sumber: comScore November 2011

(C)2012 TripAdvisor, Inc. Semua hak dilindungi.

Untuk informasi lebih lanjut, silakan hubungi:

Jean Ow-Yeong
jow-yeong@tripadvisor.com

SUMBER TripAdvisor, Inc.


TripAdvisor Personalized for 100 Million Travellers

SINGAPORE, Mar. 7, 2012 /PRNewswire-Asia-AsiaNet/ —

TripAdvisor is the World’s Largest Social Travel Website

TripAdvisor(R) ( http://www.tripadvisor.com ), the world’s largest travel site*, today announced that it is also the world’s largest social travel site. To date, more than 100 million travellers have received a personalized experience, allowing them to engage first with their own Facebook friends’ reviews and opinions when planning a trip on TripAdvisor. (Note 1)

(Logo: http://www.prnasia.com/sa/2012/01/26/20120126134542864980-l.jpg )

With more than 60 million reviews and opinions on the site, TripAdvisor has a wealth of travel planning insights from its community. With the additional insights from friends, impacting over 100 million travellers to date, TripAdvisor has made travel planning easier, more social, and more trusted. A Nielsen study (Note 2) stated that 76% of respondents trust recommendations from people they know the most.

“We are excited that 100 million travellers have had a personalized experienced on TripAdvisor, making TripAdvisor the world’s best site to plan a trip using the wisdom of your friends,” said Adam Medros, vice president of global product for TripAdvisor. “Providing travellers with a social trip planning experience will continue to be a strategic focus at TripAdvisor, and we look forward to having even more travellers see their friends’ travel recommendations on TripAdvisor.”

In June 2010, TripAdvisor launched its Trip Friends product, highlighting where friends had been as shown on the Cities I’ve Visited Facebook app, allowing users to get travel insights from their friends. In December 2010, TripAdvisor enhanced Trip Friends with instant personalization as part of its ongoing integration with Facebook. Today when a traveller visits TripAdvisor, they will see hotels reviewed and experienced by their friends listed first in TripAdvisor’s hotel rankings. This extends the personalized experience that TripAdvisor had previously announced highlighting friend activity across hotels, restaurants, and attractions. This personalization is made possible through the ongoing integration with Facebook.

Trip Friends functionality is available on all TripAdvisor sites. Instant Personalization is available on TripAdvisor sites in the Americas (US, Canada, Mexico, Brazil and Argentina), Europe (UK, Denmark, Greece, Ireland, Netherlands, Norway, Poland, Russia, Sweden and Turkey) and Asia Pacific (Australia, India, Indonesia, Japan, Malaysia, Singapore, Taiwan and Thailand). More information on TripAdvisor’s integration with Facebook and the personalized travel-planning experience can be found by visiting: www.tripadvisor.com/instantpersonalization.

About TripAdvisor

TripAdvisor(R) is the world’s largest travel site, enabling travellers to plan and have the perfect trip. TripAdvisor offers trusted advice from real travellers and a wide variety of travel choices and planning features with seamless links to booking tools. TripAdvisor-branded sites make up the largest travel community in the world, with more than 50 million unique monthly visitors*, and over 60 million reviews and opinions. The sites operate in 30 countries worldwide, including China under daodao.com. TripAdvisor also includes TripAdvisor for Business, a dedicated division that provides the tourism industry access to TripAdvisor’s millions of monthly visitors.

TripAdvisor, Inc. (NASDAQ: TRIP) manages and operates websites under 18 other travel media brands, and together the sites attract more than 69 million unique monthly visitors**. TripAdvisor’s travel media brands include: www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com,
www.everytrail.com, www.familyvacationcritic.com, www.flipkey.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.sniqueaway.com, www.smartertravel.com, www.travel-library.com, www.travelpod.com, www.virtualtourist.com, www.whereivebeen.com and www.kuxun.cn.

Note :
1. Source: Facebook Insights, February 2012
2. Source: Nielsen Study — “Trends in Advertising Spend and Effectiveness” June 2011

* Source: comScore Media Metrix for TripAdvisor Sites, Worldwide, January 2012
** Source: comScore Media Metrix for TripAdvisor Inc. and its subsidiaries, Worldwide, January 2012

(C)2012 TripAdvisor, Inc. All rights reserved.

For more information, please contact:

Jean Ow-Yeong
jow-yeong@tripadvisor.com

SOURCE TripAdvisor