RS Components Launches New iPhone App for its eTech Magazine

Latest edition of the interactive publication also includes enhanced features for existing iPad, Android and printed versions

SINGAPORE, Oct. 4, 2012 (ANTARA/PRNewswire) — RS Components (RS), the trading brand of Electrocomponents plc (LSE:ECM), the world’s leading high service distributor of electronics and maintenance products, has launched a new iPhone application for its eTech magazine, and has introduced a range of reader-enhancing features to the existing iPad, Android and printed versions of the company’s free-of-charge and highly interactive publication.

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The first release of eTech for iPhone is available in English language, and has been styled to enable iPhone users to gain fast, easy access to information and updates on the latest range of electronics products, technologies and online design resources offered by RS.

The launch of eTech for the new iPad brings razor-sharp viewing on the iPad 3 enabled by the high resolution (2048 x 1536) Retina display, which features a groundbreaking 3.1 million pixels. eTech for iPad is published in three languages – English, Chinese and Japanese – increasing accessibility to the full range of RS services for suppliers and customers in these important, fast-growing local markets.

Launched in English language in May 2012, the eTech Android app now includes versions in Chinese and Japanese, significantly boosting the numbers of tablet users able to view the interactive publication in their local language.

In addition, RS is exploiting the capabilities of the Aurasma augmented reality platform to allow readers of the printed version of eTech to automatically display relevant digital content on their smart device. Aurasma uses the device’s video camera to recognise trigger images, to activate the display. The platform is primarily designed to run on internet enabled mobile devices such as the iPhone 5, 4s, 4, 3Gs, iPad 2, 3 and higher-end Android devices.

“eTech magazine is growing in importance and popularity as a channel through which our suppliers and customers keep abreast of the latest electronics products and services offered by RS,” said Glenn Jarrett, Global Head of Product Marketing at RS. “Providing this information in a range of easily downloadable formats and languages broadens accessibility across the globe and raises awareness of the evolving suite of free design tools available to engineers from RS.”

About RS Components

RS Components and Allied Electronics are the trading brands of Electrocomponents plc, the world’s leading high service distributor of electronics and maintenance products. With operations in 32 countries, we offer more than 550,000 products through the internet, catalogues and at trade counters to over one million customers, shipping more than 46,000 parcels on the same day the orders are received. Our products, sourced from 2,500 leading suppliers, include electronics, automation and control, test and measurement, electrical and mechanical components.

Electrocomponents is listed on the London Stock Exchange and in the last financial year ended 31 March 2012 had revenues of GBP1.27bn.

For more information, please visit the website at www.rs-components.com.

Further information is available via these links:

Twitter: @RSElectronics; @alliedelec; @designsparkRS
RS Components on Linkedin
http://www.linkedin.com/company/rs-components

Relevant Links:
Electrocomponents plc
www.electrocomponents.com
RS Components
www.rs-components.com
DesignSpark
http://www.designspark.com

Editorial Contact:
RS Components
Tan Soo Chun
Public Relations Manager – Asia Pacific
Tel: +65 6391 5745
Email: soochun.tan@rs-components.com

The Hoffman Agency
Rasheed Abu Bakar
Senior Account Executive
Tel: +65 6361 0250
Email: rscomponentsteam@hoffman.com

SOURCE RS Components