P&G Japan Meluncurkan Video Web Eksklusif yang Menampilkan Eksperimen Mustahildi Binatu, “BEAUTIFUL LIFE – Life and Dirt -” Ariel Science Plus

AsiaNet 57751

KOBE, Jepang, 3 September /Kyodo JBN-AsiaNet/ —

– Video Tergila dalam Sejarah Binatu, Ariel Science Plus Saat ini Menayangkan
Iklan TV dengan “Mesin Noda Tiba-tiba” dan Muncul di Berbagai Media –

– Video Menampilkan Eksperimen Noda yang Tiba-tiba Muncul dalam Kehidupan –

Merek deterjen populer “Ariel” dari Procter & Gamble Japan K.K. (kantor pusat:
Kobe City) telah meluncurkan video web eksklusif “BEAUTIFUL LIFE – Life and
Dirt -.”

Video ini menyoroti berbagai noda yang tiba-tiba muncul melalui mesin khusus
yang disebut, “mesin noda tiba-tiba.” Bujet biaya produksi untuk membuktikan
daya bersih kuat Ariel Science Plus bahkan tanpa pemutih (*1) berjumlah lebih
dari 40 juta JPY ($385.000). Video ini disutradarai oleh Yuichi Kodama, yang
telah memenangkan Grand Prix di ketiga penghargaan iklan besar. Meskipun konten
ini tentang cucian kotor, videonya tampak seperti film pendek yang bagus.
Nikmatilah video yang melampaui bidang ilmu pengetahuan dengan sedikit sentuhan
filosofis, dan menyegarkan perasaan Anda.

(Video: http://www.myrepi.com/tag/ariel-products-aipg#movie )

(Gambar: http://prw.kyodonews.jp/opn/release/201409033392/ )

Informasi Video
Mesin tergila dalam sejarah binatu? Mungkinkah mencuci bersih noda yang
tiba-tiba muncul dalam kehidupan tanpa pemutih (*1)?

– Judul: Laundry Science Ariel BEAUTIFUL LIFE – Life and dirt –
– Sutradara: Yuichi Kodama
– Laman Khusus: http://www.myrepi.com/tag/ariel-products-aipg#movie
– URL Youtube: http://www.youtube.com/watch?v=BOpszhPMCOA&feature=youtu.be
– Tanggal peluncuran: 1 Agustus 2014
– Durasi: 120 detik
– Ringkasan Cerita:
Seorang ilmuwan menyatakan pandangannya tentang “hidup adalah serangkaian
noda yang tiba-tiba muncul.” Saat ia berjalan melalui mesin itu, ia menemukan
noda yang tiba-tiba muncul dalam kehidupan sehari-hari, seperti mustard, kopi,
lumpur dan anggur. Bertentangan dengan cara bicara filosofisnya, jas labnya
berlumuran noda pada saat ia selesai berjalan. Tapi tetap saja, ia tampak
sangat percaya diri karena ia bisa mencuci bersih seluruh noda dengan Ariel
saja, bahkan tanpa pemutih. Ia mengenakan jas labnya yang sudah bersih dan
mulai berbicara lagi.

(*1) Diteliti oleh P&G Lab, Maret 2014.

Tentang Ariel
Kampanye “Laundry Science Ariel” dimulai pada Juni 2013. Dengan kekuatan ilmu
pengetahuan, merek ini dapat mengatasi masalah cucian yang tak dapat Anda
atasi, dan menyapu bersih mitos binatu. Seri iklan dengan merek kuat ini
sekarang telah mencapai penayangan ke-10. Ilmuwan yang bergairah dan cerdas
menghadapi berbagai isu yang dihadapi para ibu rumah tangga, dan memberi solusi
menyegarkan dengan slogannya “Mustahil? Mungkin saja dengan Ariel!”

Tentang Procter & Gamble Japan
Kantor pusat: 1-17 Koyochonaka, Higashinada, Kobe City, Hyogo Prefecture, Kode
pos: 658-0032, Jepang

Sumber: Procter & Gamble Japan K.K.

Kontak:
Ryo Izawa
BEAUTIFUL LIFE PR office (CyberCasting&PR)
Tel: +81-3-5459-0297
Fax: +81-3-5428-4647
Mobile: +81-80-6857-5189
e-mail: izawa@ccpr.jp


P&G Japan Launches Web Exclusive Video Featuring Impossible Laundry Experiment, “BEAUTIFUL LIFE – Life and Dirt -” of Ariel Science Plus

KOBE, Japan, Sept. 3 (ANTARA/Kyodo JBN-AsiaNet) —

– Craziest Video Ever in History of Laundry, Ariel Science Plus Which Currently Airs TVCM with “Sudden Stain Machine” and Appears in Various Media –

– Video Showcases Sudden Stains in Life in Experimental Style –

The popular detergent brand “Ariel” from Procter & Gamble Japan K.K. (headquarters: Kobe City) has launched the web exclusive video “BEAUTIFUL LIFE – Life and Dirt -.”

The video higlights various sudden stains through a special machine called, “sudden stain machine.” The budget spent over the production cost to prove the strong cleaning power of Ariel Science Plus even without bleach(*1) is over 40 million JPY ($385,000). The video is directed by Yuichi Kodama, who has won the Grand Prix in all 3 major advertising awards. Although the content is about soiled laundry, the video looks like a beautiful short movie. Please enjoy the video which extends beyond the realm of science with a hint of philosophical touch, and refreshes your feeling.

(Video: http://www.myrepi.com/tag/ariel-products-aipg#movie )

(Image: http://prw.kyodonews.jp/opn/release/201409033392/ )

Video Information
The craziest machine ever in the history of laundry? Is it possible to wash away sudden stains in life without bleach (*1)?

– Title: Laundry Science Ariel BEAUTIFUL LIFE – Life and dirt –
– Director:Yuichi Kodama
– Special Page: http://www.myrepi.com/tag/ariel-products-aipg#movie
– Youtube URL: http://www.youtube.com/watch?v=BOpszhPMCOA&feature=youtu.be
– Launch date: Aug. 1, 2014
– Footage: 120 seconds
– Story Summary:
A scientist states his perspective about “life being a series of sudden stains.” As he walks through the machine, he encounters the sudden stains in daily life, such as mustard, coffee, mud and wine. Contrary to his philosophical way of talking, his lab coat is full of stains by the time he finished walking through. But still, he has a very confident look on his face because he can wash away all the stains with Ariel alone, even without bleach. He puts on his fully cleaned lab coat and starts talking again.

(*1) Researched by P&G Lab, March 2014.

About Ariel
The campaign “Laundry Science Ariel” started in June 2013. With the power of science, the brand can overcome the laundry issues that you have given up, and washes away the laundry myths. The advertising series with this strong brand has now reached its 10th milestone. The passionate and intelligent scientist faces various issues that housewives encounter, and resolves refreshingly with his slogan “Impossible? Possible with Ariel!”

About Procter & Gamble Japan
Headquarters: 1-17 Koyochonaka, Higashinada, Kobe City, Hyogo Prefecture, Zip code: 658-0032, Japan

Source: Procter & Gamble Japan K.K.

Contact (regarding movie):
Ryo Izawa
BEAUTIFUL LIFE PR office (CyberCasting&PR)
Tel: +81-3-5459-0297
Fax: +81-3-5428-4647
Mobile: +81-80-6857-5189
e-mail: izawa@ccpr.jp

Contact (regarding products):
Mayuko Sugawara, Ayaka Tsuji, Mutsumi Komukai PR Representative
(Blue Current Japan K.K.)
Tel: +81-3-6204-4177