UnionPay International Menggandeng Institusi Budaya untuk Promosi Merek di LuarNegeri

AsiaNet 58950

SHANGHAI, Tiongkok, 12 Desember /Xinhua-AsiaNet/ —

Dengan menggandeng sejumlah institusi ternama di bidang budaya termasuk British
Museum dan Louvre Museum, UnionPay International, cabang bisnis internasional
China UnionPay, melakukan aktivitas budaya dan seni demi mempromosikan mereknya
di luar negeri.

Para wisatawan Tiongkok yang melancong ke luar negeri baru-baru ini akan
menemukan logo “UnionPay”, yang kebanyakan terlihat di pusat-pusat perbelanjaan
di luar negeri, kini muncul di Champs Elysees Avenue Paris, Singapore River dan
serta brosur dan peta wisata British Museum dan Louvre Museum.

Cai Jianbo, CEO UnionPay International, berkata “budaya dan seni merupakan
bahasa yang tak mengenal batas. Partisipasi aktif UnionPay International di
bidang budaya dan seni membawa keakraban kepada para pelancong pemegang kartu
UnionPay dan meningkatkan citra UnionPay sebagai merek internasional”.

Karena kian berpengaruh di seluruh dunia, logo “UnionPay” digunakan oleh banyak
pedagang di luar negeri sebagai sarana menarik pelanggan.

Otorita sertifikasi di Australia dan British Tourist Agency telah memasukkan
penerimaan kartu UnionPay ke dalam sertifikasi pedagang biro perjalanan dan
program “Welcome China”.

Baru-baru ini, sebagai sponsor tunggal, logo UnionPay juga muncul di ajang 2014
MAMA, festival musik tingkat atas di Asia, sehingga lebih mendekatkan UnionPay
dengan budaya populer.

Dalam aktivitas Lampu Natal di Champs Elysees Avenue Paris, ratusan bendera
UnionPay dikibarkan di sepanjang Champs Elysees Avenue, yang dikenal sebagai
“jalan terindah di dunia”. Dalam perayaan “Riverside Christmas” di Singapura,
UnionPay International, bersama dengan lembaga nirlaba Singapore River One
(SRO), menerangi pohon Natal di sepanjang Singapore River.

UnionPay International adalah sponsor tunggal versi bahasa Inggris, Tionghoa
dan Korea brosur peringatan British Museum. Sejak 2012, UnionPay International
juga telah bekerja sama dengan Louvre untuk memberi pelancong Tiongkok peta
wisata dalam bahasa Tionghoa.

Penerimaan kartu UnionPay di Perancis telah mencakup hampir semua tempat yang
sering dikunjungi oleh wisatawan. Semua mesin ATM dan merchant terkenal di
Inggris menerima kartu UnionPay.

Selama promosi di 20 kota wisata dan 10 pulau tempat tetirah baru-baru ini,
pemegang kartu UnionPay dapat menikmati penawaran khusus di berbagai obyek
budaya termasuk Sentosa di Singapura, Museum of Modern Art di New York dan
Elite Bookstore di Taiwan, karena jaringan layanan UnionPay mencakup lebih
banyak jenis tempat konsumen.

Untuk informasi lebih lanjut: http://www.unionpayintl.com/

Sumber: UnionPay International


UnionPay International Joins Hands with Cultural Names for Overseas Brand Promotion

SHANGHAI, China, Dec. 12 (ANTARA/Xinhua-AsiaNet) —

By partnering with big cultural names including the British Museum and the Louvre Museum, UnionPay International, the international business arm of China UnionPay, is making efforts in the field of culture and art for its overseas brand promotion.

Chinese visitors who went abroad recently will find the “UnionPay” logo, mostly seen in overseas shopping centers, now appears at the Champs Elysees Avenue in Paris, the Singapore River and the brochures and tourist maps of the British Museum and the Louvre Museum.

Cai Jianbo, CEO of UnionPay International, said “culture and art is a language beyond borders. The active participation of UnionPay International in the field of culture and art brings a sense of intimacy to the visiting UnionPay cardholders and promote UnionPay’s image as an international brand”.

As it becomes more influential around the globe, the “UnionPay” logo is used by many merchants overseas as a means to attract customers.

The certification authorities in Australia and the British Tourist Agency have incorporated UnionPay card acceptance into the certification of travel agency merchants and the “Welcome China” program.

Recently, as the sole title sponsor, the UnionPay logo also appeared on the scene of the 2014 MAMA, the top-level music festival in Asia, bringing UnionPay closer to popular culture.

In the Christmas Lighting activity in the Champs Elysees Avenue in Paris, hundreds of UnionPay roadside flags flied alongside the Champs Elysees Avenue, known as “the most beautiful avenue in the world”. In the “Riverside Christmas” celebration in Singapore, UnionPay International, together with the non-profit organization Singapore River One (SRO), lit up the Christmas tree along the Singapore River.

UnionPay International was the sole sponsor for the English, Chinese and Korean versions of the British Museum commemoration brochures. Since 2012, UnionPay International has also cooperated with the Louvre to provide Chinese tourists with tourist maps in Chinese.

The UnionPay card acceptance in France has covered almost all places frequently visited by tourists. All ATMs and well-known merchants in the UK accept UnionPay cards.

During the most recent 20 tourist cities and 10 resort islands promotion, UnionPay cardholders can enjoy special offers in cultural attractions including Sentosa in Singapore, Museum of Modern Art in New York and Elite Bookstore in Taiwan, as the UnionPay service network extends to cover more types of consumer places.

For more informaiton: http://www.unionpayintl.com/

Source: UnionPay International