Daya Beli Wisatawan Tiongkok Membantu UnionPay Menjadi Merek Kartu Asing Nomor1 di Korea Selatan

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SHANGHAI, Tiongkok, 29 Desember /Xinhua-AsiaNet/–

Berkat daya beli yang besar wisatawan Tiongkok di luar negeri, UnionPay
International, cabang bisnis internasional China UnionPay, telah berekspansi di
pasar dunia dan melampaui kompetitor global untuk menjadi merek kartu asing
Nomor 1 di Korea Selatan.

Bomee Sheng, General Manager UnionPay International South Korea, mengatakan
kartu UnionPay telah menguasai sekitar 40% pangsa pasar belanja wisatawan asing
di Korea Selatan, di peringkat No 1, menurut laporan reporter Reuters Lin Qi.

Tahun ini, pangsa pasar UnionPay International di Korea Selatan diperkirakan
akan melampaui total semua merek kartu asing lainnya, demikian laporan
tersebut. Sekitar 90% belanja wisatawan Tiongkok di Korea Selatan dilakukan
melalui kartu UnionPay.

Daya beli besar rakyat Tiongkok di luar negeri telah banyak mendukung UnionPay
International dalam ekspansinya di pasar luar negeri. Namun itu tidak serta
merta merupakan satu-satunya faktor yang mendorong UnionPay untuk mengungguli
kompetitornya, lingkungan penggunaan kartu yang nyaman di luar negeri juga
suatu keharusan.

“Daya belinya di sana, jika kita gagal mempersiapkan terlebih dahulu, pangsa
pasarnya diraih oleh merek kartu lainnya,” ujar Sheng.

Di Korea Selatan, kartu kredit UnionPay dapat digunakan di hampir semua
merchant berbasis tanda tangan dan lebih dari separuh ATM di Korea Selatan
memungkinkan penarikan tunai KRW dengan kartu UnionPay. Volume transaksi
merchant UnionPay di Korea Selatan meningkat 100% tiap tahun.

Hong Kong dan Macau adalah tujuan pertama dalam upaya UnionPay International
berekspansi ke pasar luar negeri dan kini telah menjadi salah satu wilayah yang
berkembang paling pesat di luar Tiongkok daratan.

Carlson Li, General Manager UnionPay International Hong Kong, berkata “Untuk
menjadi merek kartu internasional, pondasi yang kuat merupakan suatu keharusan.
Pondasi kami berasal dari pertumbuhan ekonomi Tiongkok yang tinggi dalam 30
tahun terakhir dan pertumbuhan pesat pendapatan rakyat Tiongkok.”

Berkat belanja yang besar wisatawan Tiongkok di luar negeri, UnionPay
International mampu bernegosiasi dengan merchant dan menikmati lebih banyak
kebijakan preferensial ketimbang merek kartu lainnya.

Selain meningkatkan lingkungan penggunaan kartu di daerah tujuan wisata populer
bagi wisatawan Tiongkok, UnionPay International juga membantu negara dan
wilayah lain dengan pembangunan infrastruktur kartu bank mereka, dengan memberi
mereka teknologi dan standar pembayaran untuk memperluas kehadiran globalnya.

Untuk informasi lebih lanjut: http://www.unionpayintl.com/

Sumber: UnionPay International


Chinese Tourists’ Purchasing Power Helps UnionPay to Become No 1 Foreign Card Brand in South Korea

SHANGHAI, China, Dec. 29 (Antara/Xinhua-AsiaNet)–

Thanks to the huge overseas purchasing power by Chinese tourists, UnionPay International, the international business arm of China UnionPay, is having more say in expanding in the global market and surpassed global competitors to become the No 1 foreign card brand in South Korea.

Bomee Sheng, General Manager of UnionPay International South Korea, said UnionPay cards have occupied approximately 40% of the market share in foreign tourist spending in South Korea, ranking No 1, according to a report by Reuters reporter Lin Qi.

This year, the market share of UnionPay International in South Korea is expected to exceed the total of all other foreign card brands, the report said. About 90% of the spending by Chinese tourists in South Korea is through UnionPay cards.

Chinese people’s huge overseas purchasing power has provided great support to UnionPay International in its expansion in overseas markets. But that is not necessarily the only factor that drives UnionPay to surpass its competitors, convenient overseas card using environment is also a must.

“Purchasing power is right there, if we failed to prepare in advance, the market share would have been grabbed by other card brands,” said Sheng.

In South Korea, UnionPay credit cards can be used at almost all signature-based merchants and more than half of the ATMs in South Korea allow KRW cash withdrawal with UnionPay cards. The transaction volume of UnionPay merchants in South Korea is increasing at an annual rate of 100%.

Hong Kong and Macao were the first destinations in UnionPay International’s efforts to expand to the overseas markets and have now become one of the most rapidly developing regions outside the Chinese mainland.

Carlson Li, General Manager of UnionPay International Hong Kong, said “To become an international card brand, solid foundation is a must. Our foundation originates from the high-speed growth of the Chinese economy in the past 30 years and the rapid growth of Chinese people’s income.”

Thanks to the huge overseas spending of Chinese tourists, UnionPay International is having more say in negotiating with merchants and enjoys more preferential policies than other card brands.

Apart from improving card using environment in hot tourist destinations for Chinese tourists, UnionPay International also assisted other countries and regions with their bank card infrastructure construction, providing them payment technology and standards to expand its global presence.

For more information: http://www.unionpayintl.com/

Source: UnionPay International