Targetkan volume ekspor senilai 1 triliun Yen, Jepang selenggarakan “WAZA EnjoyTaste of Japan” Menteri MAFF Moriyama pimpin lawatan untuk jual produk-produkJepang di Singapura

AsiaNet 63115

TOKYO, 15 Januari 2016 /Kyodo JBN-AsiaNet/ —

Sebagai event untuk memperingati hari jadi hubungan luar negeri ke-50 antara
Singapura dan Jepang, Kementerian Pertanian, Kehutanan, dan Perikanan Jepang
(MAFF) menggelar event bertajuk “WAZA Enjoy Taste of Japan” (WAZA) selama dua
hari (9-10 Januari) di Isetan Scotts, Singapura. Event ini dirancang untuk
meningkatkan minat terhadap kuliner, kebudayaan, hasil pertanian, kehutanan,
dan kelautan Jepang. Event ini diselenggarakan bertepatan dengan dimulainya
program Producer Direct Order Service, layanan pengiriman hasil pertanian,
kehutanan, dan kelautan dan makanan beku langsung dari para produsen di Jepang
kepada para konsumen di Singapura. WAZA digelar untuk mempromosikan layanan dan
meningkatkan pengakuan konsumen akan hasil pertanian, kehutanan, kelautan dan
kuliner Jepang yang tersedia melalui layanan superior ini.

Seremoni pemotongan pita di Ruang Serbaguna Singapore Department Store
(Foto1:
https://prw.kyodonews.jp/prwfile/release/M102324/201601157051/_prw_OI1fl_1oN0G603.jpg)

Diselenggarakan pada tanggal 9 Januari pukul 11:00 waktu setempat, event
peresmian ini dihadiri oleh 200 orang. Menteri Pertanian, Kehutanan, dan
Perikanan Jepang, Hiroshi Moriyama, menyampaikan, “Singapura adalah importir
terbesar ke-8 komoditas pertanian, kehutanan, kelautan dan makanan Jepang, dan
kami sangat berharap dapat meningkatkan volume ekspor kami ke Singapura. Berkat
upaya sejumlah perusahaan swasta, hari ini menjadi hari yang bersejarah dimana
kita semua akan meresmikan sebuah sistem distribusi yang akan memudahkan
pendistribusian berbagai hasil bumi dari Jepang secara langsung ke para
konsumen di Singapura hanya dalam waktu satu atau dua hari. Saya berharap akan
ada lebih banyak konsumen di Singapura yang mengetahui dan menyukai berbagai
hasil pertanian, kehutanan, kelautan, dan makanan Jepang.” Beliau mencatat
dengan perluasan dan peningkatan ekspor komoditas pertanian, kehutanan,
kelautan, dan makanan Jepang, akan sangat penting untuk dapat bekerjasama
dengan banyak distributor terkait berbagai hal seperti pengukuran karantina
hewan dan sayuran, dan pengembangan metode yang menekan biaya distribusi.

Event ini juga menghadirkan demo masak dan acara cicip-cicip dengan mengusung
tema “Nikmati Cita Rasa Segar Jepang!” serta menyajikan strawberry dan daging
wagyu yang langsung dikirimkan dari Jepang. Guna meningkatkan kesadaran akan
Producer Direct Order Service yang menawarkan hasil pertanian, hutan, dan laut
serta makanan segar Jepang, untuk lebih jauh mempromosikan layanan ini, event
ini juga menghadirkan berbagai hasil bumi dari seluruh penjuru Jepang, serta
undian berhadiah strawberry Jepang yang akan dikirimkan langsung kepada
pemenang via layanan Producer Direct Order Service. Banyak sekali warga
Singapura yang mengikuti undian berhadiah ini.

Menteri Pertanian, Kehutanan, dan Perikanan Hiroshi Moriyama memimpin tur
pemasaran di event Department Store di Singapura
(Foto2:
https://prw.kyodonews.jp/prwfile/release/M102324/201601157051/_prw_OI2fl_Vtw47lDu.jpg)

Pada tanggal 9 Januari 2016 pukul 18:00 bertempat di Japan Creative Center,
digelar sebuah acara jamuan yang menyajikan berbagai kuliner yang dibuat dari
berbagai hasil pertanian, kehutanan, dan kelautan Jepang seperti daging Wagyu
dan strawberry, dimana sekitar 100 pengunjung hadir untuk mengalami sendiri
“OMOTENASHI” atau keramahtamahan khas Jepang. Menteri Moriyama mengatakan,
“Tahun lalu, nilai ekspor Jepang hampir mencapai 700 miliar yen. Kini, target
kami adalah satu triliun yen, dan kami yakin dapat mewujudkannya. Sebagai
gerbang ke ASEAN, saya melihat Singapura sebagai pasar yang sangat penting bagi
Jepang,” lanjutnya sambil terus memaparkan berbagai target di masa depan
termasuk perkembangan lebih lanjut di ASEAN.

Gambaran umum

Seremoni peresmian
– Waktu : Sabtu, 9 Januari 2016, 11:00-12:00 (pintu dibuka pukul 10:30)
– Venue : Isetan Singapore Scotts Store Event Space (350 Orchard Road Shaw
House Singapore)
– Penyelenggara : Kementerian Pertanian, Kehutanan, dan Perikanan Jepang
– Didukung oleh : Dewan Promosi Ekspor Produk Ternak Jepang, Yamato Transport
Co., Ltd., ANA Cargo Inc., Isetan
– Tamu : Menteri Pertanian, Kehutanan, dan Perikanan Jepang, Hiroshi Moriyama;
Duta Besar Jepang untuk Singapura, Haruhisa Takeuchi; Miss International
Singapura 2015, Roxanne Zhang; President Yamato Transport, Yutaka Nagao;
President ANA Cargo, Akira Okada; Chairman Dewan Promosi Ekspor Produk Ternak
Jepang, Tsuyoshi Hishinuma; Director, Managing Executive Officer, General
Manager of Strategic Planning Headquarters, Isetan Mitsukoshi Holdings Ltd.,
Toshihiko Sugie; Dirjen Badan Urusan Industri Pangan untuk Kementerian
Pertanian, Kehutanan, dan Perikanan, Eietsu Sakuraba.

Tabel waktu:
11:00-11:10 MC membuka acara
11:10-11:20 Seremoni pemotongan pita
11:20-11:30 MC menutup acara
11:30-12:00 Pertunjukan spesial
12:00-12:15 Sesi wawancara

Acara jamuan
– Tanggal dan waktu : 9 Januari (Sabtu) 2016, pukul 18:00-19:30
– Venue : Japan Creative Centre (4 Nassim Road Singapore)
– Penyelenggara: : Kementerian Pertanian, Kehutanan, dan Perikanan Jepang
– Didukung oleh : Dewan Promosi Ekspor Produk Ternak Jepang, Yamato Transport
Co., Ltd., ANA Cargo Inc., Isetan
– Tamu : Menteri Pertanian, Kehutanan, dan Perikanan Jepang, Hiroshi
Moriyama; Duta Besar Jepang untuk Singapura, Haruhisa Takeuchi; Miss
International Singapura 2015, Roxanne Zhang; President Yamato Transport, Yutaka
Nagao; President ANA Cargo, Akira Okada; Chairman Dewan Promosi Ekspor Produk
Ternak Jepang, Tsuyoshi Hishinuma; Director, Managing Executive Officer,
General Manager of Strategic Planning Headquarters, Isetan Mitsukoshi Holdings
Ltd., Toshihiko Sugie.

Tabel waktu:
18:00 – 18:06 MC membuka acara
18:06 – 18:10 Bersulang
18:10 – 19:30 Resepsi
19:30 Selesai


“WAZA Enjoy Taste of Japan”: MAFF Minister Moriyama leads sales tour for Japanese products in Singapore, gateway to ASEAN, aiming for 1 trillion yen in Exports

TOKYO, Jan. 15, 2016 (Antara/Kyodo JBN-AsiaNet) —

As a kickoff event to celebrate the 50th anniversary of foreign relations between Singapore and Japan, the Ministry of Agriculture, Forestry, and Fisheries (MAFF) conducted a “WAZA Enjoy Taste of Japan” campaign for two days (January 9-10) at Isetan Scotts in Singapore. The event was designed to increase interest in Japanese food culture and Japanese agricultural, forestry, and marine produce. The event coincided with the start of the Producer Direct Order Service, a new service that ships fresh Japanese agricultural, forestry, and marine produce and foods refrigerated or frozen directly from Japanese producers to consumers in Singapore. The event aims to promote the service and increase consumer recognition of Japanese agricultural, forestry, and marine produce and foods available through this superior service.

Ribbon-Cutting Ceremony at Singapore Department Store Event Space
(Photo1: https://prw.kyodonews.jp/prwfile/release/M102324/201601157051/_prw_OI1fl_1oN0G603.jpg)

The opening ceremony held on January 9 at 11:00 a.m. was attended by 200 people. At the opening ceremony, Minister of Agriculture, Forestry, and Fisheries Hiroshi Moriyama said: “Singapore is the eighth highest importer of Japanese agricultural, forestry, and marine produce and foods, and we truly hope to further increase our exports of Japanese agricultural, forestry, and marine produce and foods to Singapore. Through the efforts of private companies, today marks the launch of a distribution system that will enable produce from Japan to be delivered to consumers in Singapore in just a day or two. I hope that many more consumers in Singapore will come to know and love Japanese agricultural, forestry, and marine produce and foods.” The Minister noted that with the expansion of agricultural, forestry, and marine produce exports, it will be important to work together with distribution companies on issues such as measures for animal and plant quarantine, and effective methods for reducing distribution costs.

The event also featured cooking demonstrations and tasting parties based on the theme of “Enjoy the Fresh Tastes of Japan!” and featuring strawberries and wagyu beef shipped directly from Japanese producers. To increase awareness of the Producer Direct Order Service offering fresh Japanese agricultural, forestry, and marine produce and foods, the event features displays of produce delivered from around Japan and a raffle with the winner to receive fresh Japanese strawberries delivered to his/her home via the Producer Direct Order Service. Many Singapore residents participated.

Minister of Agriculture, Forestry, and Fisheries Hiroshi Moriyama Leading Sales
Tour at Department Store Event in Singapore
(Photo2: https://prw.kyodonews.jp/prwfile/release/M102324/201601157051/_prw_OI2fl_Vtw47lDu.jpg)

On January 9 at 6:00pm at the Japan Creative Center, a reception was held featuring special cuisine made with fresh Japanese agricultural, forestry, and marine produce and foods such as wagyu Japanese beef and strawberries where some 100 participants got to experience Japanese “OMOTENASHI” hospitality first hand. Minister Moriyama said, “Last year Japanese exports were nearly 700 billion yen. We are aiming for 1 trillion yen in exports and I believe it is possible to achieve this goal at an accelerated pace. As the gateway to ASEAN, I view Singapore as a truly important market,” as he touched on future goals including further development in ASEAN.

Overview

Opening Ceremony
-Date: Saturday, January 9, 2016, 11:00 – 12:00 (Doors open at 10:30)
-Venue: Isetan Singapore Scotts Store Event Space (350 Orchard Road Shaw House Singapore)
-Hosted by: Ministry of Agriculture, Forestry and Fisheries
-Special Support by: Japan Livestock Products Export Promotion Council,
Yamato Transport Co., Ltd., ANA Cargo Inc., Isetan
-Guests: Mr. Hiroshi Moriyama, Minister of Agriculture, Forestry and Fisheries, Mr. Haruhisa Takeuchi, Ambassador of Japan to Singapore, Ms. Roxanne Zhang, Miss International Singapore 2015, Mr. Yutaka Nagao, President of Yamato Transport, Mr. Akira Okada, President of ANA Cargo, Mr. Tsuyoshi Hishinuma, Chairman of the Japan Livestock Products Export Promotion Council, Mr. Toshihiko Sugie, Director, Managing Executive Officer, General Manager of Strategic Planning Headquarters, Isetan Mitsukoshi Holdings Ltd., Mr. Eietsu Sakuraba, Director-General of the Food Industry Affairs Bureau for the Ministry of Agriculture, Forestry and Fisheries

Timetable: 11:00-11:10 Opening remarks from the MC
11:10-11:20 Ribbon-cutting ceremony
11:20-11:30 Closing remarks
11:30-12:00 Special appeal
12:00-12:15 Interview session

Reception
-Date and time: January 9 (Sat.), 2016, (Reception) 18:00-19:30
-Venue: Japan Creative Centre (4 Nassim Road Singapore)
-Hosted by: Ministry of Agriculture, Forestry and Fisheries
-Special Support by: Japan Livestock Products Export Promotion Council, Yamato Transport Co., Ltd., ANA Cargo Inc., Isetan
-Guests: Mr. Hiroshi Moriyama, Minister of Agriculture, Forestry and Fisheries, Mr. Haruhisa Takeuchi, Ambassador of Japan to Singapore, Ms. Roxanne Zhang, Miss International Singapore 2015, Mr. Yutaka Nagao, President of Yamato Transport, Mr. Akira Okada, President of ANA Cargo, Mr. Tsuyoshi Hishinuma, Chairman of the Japan Livestock Products Export Promotion Council, Mr. Toshihiko Sugie, Director, Managing Executive Officer, General Manager of Strategic Planning Headquarters, Isetan Mitsukoshi Holdings Ltd.

Timetable: 18:00-18:06 Opening remarks from the MC
18:06-18:10 Toast
18:10-19:30 Reception
19:30 End

Source: “Waza Enjoy Taste of Japan” Administration Office